Graco Inc.

Brand Identity Guidelines

Promotional Items

Graco-branded merchandise and promotional goods can be purchased by Graco employees and authorized distributors through the Graco Company Store, accessible through the Graco Village and GEDI.

Merchandise

When using the Graco logo for non-wearable items, it is acceptable to use the blue and black logo, the solid black logo, or the solid white logo.

Please adhere to color standards listed in this guide for the blue and black Graco logo. If Pantone 286 blue is not available, use a white or black Graco logo instead.

Clothing

When using the Graco logo on clothing or other wearables, it is acceptable to use the blue and black logo, the solid black logo, or the solid white logo. It is also acceptable for the Graco logo to be the same color as the wearable.

Embroidering

For embroidery applications using the blue and black logo, specify:

Madiera thread #1076 (blue)
Madiera thread #1000 (black)

Silkscreening

For silkscreening applications using the blue and black logo, please specify:

Pantone 286 (blue)
Pantone Black