Graco Inc.

Brand Identity Guidelines

Logo Misuse

Related Downloads

Incorrect Logo Usage

It is important for the Graco Logo to appear as it was intended. Do not try to re-create the Graco logo or alter the color of the logo in any way. The Graco logo is available in a variety of digital formats. Please contact your divisional Communications Team with questions.

Examples of correct logo usage are available on our Logo Use page.

Incorrect Logo Incorrect Logo DO NOT switch the black/blue colors

DO NOT change the color of the word "GRACO"
Incorrect Logo Incorrect Logo DO NOT add an outline around the logo
Incorrect Logo Incorrect Logo DO NOT use the logo without the word GRACO underneath

DO NOT recreate the logo — always use original artwork only.
Incorrect Logo Incorrect Logo Make sure that the points touch evenly and neither half of the "G" overlaps the other.
Incorrect Logo Incorrect Logo DO NOT use the logo with the hollow right side

DO NOT use the black and red logo
Incorrect Logo Incorrect Logo DO NOT use the 2-color logo to make black and white copies

DO NOT use the logo with the right side of the GRACO G aligned