Gradient Guidelines
The blue to black gradient is not a standard design element, but an optional design component.
Correct gradient usage:
- Graco business cards
- Headers of forms such as bulletins and promotions
- Product labels
Incorrect gradient usage:
- Cover of product flyers and brochures
- Trade show graphics (27 x 86, 39 x 86)
- Any computer software and/or interface screens
Other acceptable gradient usage:
Use the gradient sparingly so that it does not become incorporated into the branding strategy.
- PowerPoint templates
- Posters
- Web applications
- Pop-up booth graphics
- CD labels
- Promotional flyers
- Ads
- Direct mail
- Merchandising
