Graco Inc.

Brand Identity Guidelines

Frequently Asked Questions

  1. How can we keep the blue color consistent across all materials and substrates — print materials, equipment plastics and metal, promotional specialties, the web — all on a global basis?
    Color swatches (form #339062A) are available from all Regional and Divisional Purchasing and Communication departments.
    • Whenever a Purchase Order is placed for a "branded" item that includes the Graco blue or yellow, a color swatch must be included with that order and the supplier must validate a color match.
    • The Graco person placing the order is responsible for previewing a sample of the ordered part to ensure that the color(s) match the Graco color swatch.
    • It is mandatory that the first-run of a new item, new material or orders with a new supplier be previewed and approved by a Communications team member as well.
  2. Is there anything that I need to know about Graco's blue color for digital use (websites, PowerPoint, etc.)?
    Yes, when you are creating content for digital use, you must use the RGB or Hexadecimal versions of Graco blue. Using the PMS or CMYK versions will result in an incorrect color. The RGB values are 0/51/171. The Hexadecimal value is #0033AB. If you are opening a graphic that was originally created for a printed document, you will need to switch the blue to the RGB or Hexadecimal values. If you have any questions, please contact the Corporate Communications team for more information.
  3. Are the Graco logos available to our distributors? What about employees?
    Yes, current logo art files are available on our branding website at www.graco.com/branding by selecting the "Downloads" page. You may also contact your divisional Communications team lead for assistance.
  4. Who can I contact for further assistance?
    Contact the Corporate Communications team.