Corporate Communications
Often, someone's first exposure to Graco is through a sales presentation or
through Graco-branded forms. This means that our business communications must
represent our brand as consistently as our ads and brochures. This section
provides standards for conveying the Graco brand across all corporate communications.
Business Cards
Graco business cards are one of the most basic representations of the brand,
and are passed from person to person around the world. Graco employees should order
business cards online through the Graco Village.
Forms
Forms must be easy to read and must be consistent with the look and tone of all
other Graco communications to reinforce the Graco brand. Whenever you need to create
a new paper or electronic form, use the guidelines from this website to ensure consistency across the company.
PowerPoint Presentations
Presentation templates have been created for general Graco use, and can be downloaded
here:
Do not modify the formatting or branding elements in these templates. For consistency
and readability, font sizes on the slidepages should be no larger than 36 points and no
smaller than 18 points. For title pages, a larger, centered font may be used.
Letterhead/Envelopes/Fax Cover Sheet
Graco business communications present an excellent opportunity to communicate our brand.
Please use the letterhead and fax cover sheet templates available here:
Do not use the 2-color logo when faxing or making black and white copies.
Only a 1-color black logo, with both sides completely solid, is acceptable.
