Graco Inc.

Brand Identity Guidelines

Color Palette

Related Downloads

Primary Colors:

Color Swatches

Secondary/Accent Color:

Color Swatches

The Graco blue is represented by PANTONE 286. Do not substitute other close matching Pantone or other ink colors for PANTONE 286. However, there are instances when the Graco blue spot color is not available. In these situations, use the four-color process formula (CMYK) for printing or the RGB values for on-screen viewing. Always match to a PMS 286 swatch, available from the Communications Team.

Silk Screen:

Pantone 286 (blue)
Pantone Black

Embroidery Thread:

Madiera thread #1076 (blue)
Madiera thread #1000 (black)